Our Clients

Our forward-thinking clients understand the importance of empowering first line managers

Coaching Sessions

Take your first step towards the Ultimate Coaching Session today

Why acoach?

acoach delivers Accelerated Skill Development through enhanced coaching.

Organizations with large sales forces invest significant sums in their training programs often without a framework to ensure that the lessons are being taught and learnt in the field.

acoach solves that problem by delivering an application which allows coaches and representatives instant access to a universal coaching platform.

acoach offers a new solution for coaches and reps to break through the 4 barriers to coaching effectiveness.


One single Coaching Session cannot change a life-learnt behavior

Don’t create a new book for each Coaching Session, just add a new chapter.

Traditional Field Coaching Sessions fail to deliver consistency and continuity. Standard practice dictates a manager will open a new coaching report for each field ride, coach new skills then close the report which may, eventually, get emailed to the rep. acoach has proven that this ad-hoc approach does not provide the consistency required for real sustainable performance uplift.

The acoach coaching methodology utilizes our ‘Virtual Coaching Book’, ie: the manager creates a new virtual coaching book only two or three times a year which will include the self-assessment from the rep and the agreed skills selected for coaching focus.

The manager will add a new coaching chapter to the book at each coaching session, which ensures manager and rep remain focused on the same skills until the agreed goal has been met. Only at this point does the manager create a new coaching book selecting new skills for focus as necessary.


Skills specific resource links

Maximizing your time

Nothing frustrates a manager more than identifying a training need through a coaching conversation, then struggling to find any related training resources. acoach allows deep linking directly to your LMS, allowing managers to rapidly utilize your expensive training resources at the most important moment – the point of coaching! The modules can be assigned a due date with reminder emails and will also appear on the manager and rep’s dashboards.

This popular feature evolved through our quest to ease the manager’s time burden and to accelerate the coaching interaction, increasing effectiveness.


Coaching is only Coaching when it’s 2-Way

Reps need to own their development.

Coaching only really works when the rep feels like an equal partner in their own development. Many of our clients are familiar with the Self-Assessment at Year End Review, but rarely use it in a field based coaching scenario. acoach allows the manager to request a self-assessment from the rep at the start of a new Coaching Book, two or three times a year.

The manager will then discuss the rep’s perception of their proficiency across the core skills vs. the manager’s own assessment. It’s the differences in perception and paths to alignment, aided by in-built informational pop up definitions, that leads to incredibly powerful coaching conversations.

This lays the baseline for skills focus and development over the coming months. Additionally acoach will limit the number of skills that the manager can assign to the rep, avoiding confusion and overload.


Critical coaching Key Performance Indicators (KPIs)

acoach constantly monitors and gives feedback on the ‘pulse’ of your field force coaching

Set Metrics & KPIs. At the outset of implementing acoach, KPIs and tolerance thresholds can be configured for dashboards, automated reminders and reports. Both qualitative and quantitative metrics can be established, benchmarked and tracked. The acoach team will ensure you have the correct KPIs to monitor coaching outcomes and progression towards your corporate goals. In addition, senior leadership, legal, compliance, training and HR teams will also be able to access the detailed management information they need.

Reminders & Indicators for Managers – The acoach activity dashboard delivers instant visibility of your coaching ‘pulse’ at all levels. Dashboard alerts can be combined with automated email reminders to direct the user instantly to any coaching related event that needs addressing.

acoach delivers the complete package that ensures large global field forces fully realize their potential.

Live on every continent


Here are some of the comments we have received from our clients.

“acoach allows me to be a better leader, no it makes me a better leader!”

Regional Business Director – US
Top 10 Global Life Sciences Corporation

“I have been managing here for three years now and I have to say that acoach is likely one of the best tools I have seen at our company, not only during my three years as an RBM, but in my fourteen years at this company”.

District Business Manager – Canada
Top 10 Global Life Sciences Corporation

“What does acoach mean to me? It’s not quite the 2004 World Series, but it’s pretty big”.

District business Manager – US
Top 10 Global Life Sciences Corporation

“I want you to know how important the acoach tool has been to me and having conversations with my DBMs about their coaching approach. The coaching tool is powerfully important to our work as coaches and my job as a business leader. I want you to know that you did a great job on the development and functionality – well done!”

Regional Sales Director – US
Top 10 Global Life Sciences Corporation


Our Client Engagement Team is here to help you with your transition to the next level of sales performance development

Simon Mormen

CEO & FOUNDER Simon oversees offices in both the US and UK. He specializes in the introduction and customization of Global LifeScience Field Force Coaching solutions and has led deployments in all major global markets.
Simon is still actively involved in client consultancy and training globally. Simon is often submerged in complex IT projects, but in his down time likes a totally different kind of submersion.

Ashley Youngs

OPERATIONS DIRECTOR Ashley leads the Development, User Experience and Testing Teams at Atomus. He has over twenty years’ experience in delivering high profile, technology led solutions to the corporate marketplace. His strong business acumen and passion have helped build the Atomus brand to gold-standard. He has a background of racing off-road motorcycles and has more recently been seen driving dirt oval race cars.

Kevin Dowsett

HEAD OF CLIENT SERVICES Kevin oversees project deployment and customer support teams in the US and UK. Kevin works with international corporations to implement Sales Training and Field Force Effectiveness tools across customer organizations. He ensures acoach tools provide maximum ROI through exceptional customer service and support. Kevin enjoys Tabletop wargames and painting award-winning miniature soldiers.

David Anderson

KEY ACCOUNT MANAGER David is an experienced leader with over twenty years in the pharmaceutical industry. He has a proven track record and vast experience in sales, sales management, training, and leadership development with emphasis on developing solutions tailored to individual client and organizational reporting needs. He is also a marathon runner and spends time helping his daughter achieve success in Soccer.

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