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Pfizer Case Study
Creating the Ultimate Field Ride
Tuesday, 2 June, 2015
 
Learn the secrets of developing today’s sales rep and how Pfizer remapped their Selling Capabilities and deployed a sustainable platform to drive the change.
 
An in-depth soup to nuts presentation of how Pfizer North America have recently assessed and revamped their Sales Force Capabilities and subsequently implemented a change program including the deployment of the Atomus a:coach iPad application that enables them to track monitor and dramatically improve coaching, training re-enforcement and compliance.
 
In this Case study, senior leaders from Pfizer will share their journey to the Ultimate Field Ride including the obstacles that they faced and overcame to implement a more effective, current and robust sales force coaching process across their entire North American Sales Force.
 
Includes the chance to pose your questions and concerns to the team and find out how they created a sustainable platform using the ‘a:coach’ Sales Performance & Development System.
 
The LTEN (formerly SPBT) Annual Conference is the only training conference designed entirely for pharmaceutical, biotech, medical device and diagnostic learning and development professionals.
 
 
2015 LTEN CONFERENCE,
June 1-4, 2015
JW Marriott Phoenix Desert Ridge
Phoenix, AZ
 
See Atomus and the latest version of a:coach at booth #312
 

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